Chris Darwin’s mission is a life of love – and what a life he’s led so far! With a background in advertising and a career as a mountain guide, Chris is what you would call a certified adrenaline junkie, having been involved in two world-first expeditions: The world’s highest dinner party on Peru’s highest peak and the first round-Britain windsurfing expedition.Chris is also an enthusiastic nature conservationist, with the audacious goal of preventing the global mass extinction of species.  Chris is working towards this goal in a number of ways. Firstly, he acts as an Ambassador for Bush Heritage Australia, has raised millions for charities, and was instrumental in establishing the Charles Darwin Reserve in Western Australia.More recently he became a founder and CEO of The Darwin Challenge charity and its associated (award-winning) app. Oh, and did we mention he’s Charles Darwin’s great-great-grandson?! Talk about honouring a family legacy…In this episode we discuss: • Chris’s adventurous background and work in advertising• The importance of working out your purpose and emotional resilience• Chris’s path to conservation• Keys to sustainable behaviour change• The Darwin Challenge App, for making meat reduction easy• The multiple benefits of plant-based eating for people and planet• Consumer motivation for choosing meat vs plant-based foods• Chris’s passion for conservation and work with Bush Heritage AustraliaTo view all the links to the websites and documents, visit the show notes on our website. Don't forget to subscribe to this podcast, leave us a review and share this episode with your friends and family.Please support our work and enable us to deliver more content by buying us a coffee.