John Berry is Co-Founder, CEO and Resident Wayfinder at Pathfinder Asset Management. John also serves as a Trustee for Men’s Health Trust New Zealand and an advisory board member of The Mind Lab. John is committed to making ethical investment accessible to all NZ investors.But dive a little deeper into the subjective world of ethical investing and you can soon find yourself trying to navigate a minefield of myths, misconceptions, and greenwashing. So, in this conversation, John breaks it down for us and talks about positive investing for a positive future, and how we can use our hard-earned cash to create a better world.In this episode, we discuss:John’s background and involvement in Men’s Health Trust NZGiving power to the consumer by using money as a tool for goodThe development of ethical Investing and ESGSteps for assessing the ethical stance of businesses in an ever-complex worldUnderstanding ethical certifications like ‘B Corp’, ‘social enterprise’ etcEasier ways to find investments that match your value setsThe purpose of a company – profit vs purpose?How the concept of degrowth relates to ethical investingPathfinder’s point of difference including their charitable givingThe Banking on Climate Chaos report was mentioned in this episode while discussing fossil fuel financing and investing– find the latest report here.To view all the links to the websites and documents, visit the show notes on our website. Don't forget to subscribe to this podcast, leave us a review and share this episode with your friends and family.Please support our work and enable us to deliver more content by buying us a coffee.Follow us on Instagram, Facebook, and LinkedIn.