How can organizations ensure they are ethical? We all understand the principle, but what does it mean in practice? As Ethics becomes a more significant factor in how employees, customers and regulators view companies, there is an increasing need to have a program to manage it. On this episode, I'm joined by Rob Chesnut, the former Chief Ethics Officer for AirBnB. Rob has just written a book about his experiences at AirBnb and eBay among other companies. In our wide-ranging discussion, we explore why ethics is such a challenging topic and what organizations can do to respond to it. Not only does Rob have some great stories to share, but he's also got some innovative ideas about managing the challenge.For more on Rob and his book, Intentional Integrity visit his website: https://www.intentionalintegrity.com/