We recently told you about the major areas that all learning businesses should be thinking about as they consider how best to grow and improve their offerings – what we coined the 4 “Cs” of the current learning landscape. And that included concision, context, competency, and community. But we quickly realized there was another area of equal importance that wasn’t originally included so we are unveiling a fifth "C" to add to this important list of trends impacting the learning business landscape – competition. In this episode of the Leading Learning podcast, Celisa and Jeff discuss ways to help you get a handle on the competition in your market using Michael Porter’s Five Forces model as a framework for discussion. Full show notes available at https://www.leadinglearning.com/episode141. Highlighted Resource – Our previous podcast episode, The 4 Cs of the Learning Landscape.  Thank you to NextThought, the sponsor of the Leading Learning podcast for the third quarter of 2018. NextThought is your partner in learning management system technology, creating engaging experiences, increasing learning potential, partici pant satisfaction, and member retention. Empowering learning businesses like yours with the perfect combination of art, science, and techno logy of online learning, Next Thought helps you achieve your education goals. They go above and beyond the standard learning management system by off