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Library Release - The Global Cork Market w/ Carlos de Jesus, Amorim Corks

Library Release - The Global Cork Market w/ Carlos de Jesus, Amorim Corks

FromXChateau Wine Podcast


Library Release - The Global Cork Market w/ Carlos de Jesus, Amorim Corks

FromXChateau Wine Podcast

ratings:
Length:
55 minutes
Released:
May 25, 2022
Format:
Podcast episode

Description

Interview with Carlos de Jesus, Director of Marketing and Communications for Amorim Corks in Portugal, the largest cork company in the world, which celebrated its 150th anniversary in 2020. We discussed the various uses of cork, the differences between corks and other closures, and how the business of cork has evolved over the decades. This episode originally aired in September of 2020. To access the rest of our library and support the show via Patreon!Detailed Show Notes: Amorim - 150-year history, largest cork company in the world, produces 5.5 billion stoppers per year, over 18,000 winery clients globally, most smallSources cork from 1,000s of property owners, mainly in Portugal and SpainUses of cork: wine, footwear, fishing, aerospace, flooring, and sportsDifferences between cork and other closures: technical, sustainability, and additional value addTechnical differencesOxygen transfer rate (OTR) - plastic (lets in too much oxygen), screwcap (lets in too little), cork (“just right”)Average cork has 800 million cells in itTCA - “we have defeated TCA” - mitigated to the point where cork is now gaining market shareConsistency of corks - not an issue for technical stoppers (micro agglomerates, twin top), a technology used to help with natural corksSustainability - people, planet, profitsCO2 - a single cork can have up to 562 g CO2 sink per stopperCork harvesting one of the best paid agricultural jobs, ~€125-135 / day for three months/yearCork forests are 1 of 36 hot spots for biodiversity in the worldCork forests help prevent forest fires, regulate water cycles, and trees live 200-250 yearsCorks are both compostable and recyclable (e.g., ReCORK America)Additional value add = the happy sound of a cork poppingOf the 100 most sold brands in the US (data from Nielson), the average price of wine with cork is consistently higher than other closuresClosure market19.5B closures per year12.5B closed with cork (~70%)1.8-1.9B single-use plastic stoppersThe price of cork ranges from €0.04 - 3.00 per corkScrewcaps (the lowest price), plastic, corkCork can now sometimes undercut the price of plasticSupply and demand for cork2.2M hectares of cork forests in the Western Mediterranean - lots of trees to supply the current industryIt takes 43 years for a cork tree to supply cork for a wine closure -> new research with micro-irrigation is reducing the first harvest from 25 years to 10-12 years Get access to library episodes Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
Released:
May 25, 2022
Format:
Podcast episode

Titles in the series (100)

A podcast delivering wine perspectives ex-chateau. Insights, analysis, and perspectives on news and trends in the wine industry beyond winemaking, such as marketing, finance, and consumer trends. From noted wine blogger Robert Vernick (@wineterroir) and leading wine business consultant and author of Luxury Wine Marketing Peter Yeung (@winebizguy), this podcast navigates the business of wine with unique perspectives and insights. Get access to library episodes Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.