The World Famous Insurance Dudes chat with Bill Rice Part 2We Are Insurance Dudes!!! We Are Here To Learn From All The Incredible Insurance Dudes And Dudettes We Speak With And To Pass The Knowledge Nuggets That We Learn To Our Dedicated And Amazing DudeNation!For All Things Related To Being An Insurance Dude or Dudette,  Incredible Tips, Amazing Tools, and Valuable Resources, Check Out The Insurance Dudes Hub!https://www.theidudes.com/Are you interested in learning  “How To Predictably Sell 6-Figures A Month From Insurance Internet Leads While Saving You Time And Money!?"Head over to our free masterclass  today! Click Herehttps://www.theidudes.com/masterclass-registration1619461457775.....................................................................................................................................................................ABOUT BILL RICE...Bill Rice is the Founder & CEO of Kaleidico. Bill is an expert in designing online lead generation strategies and programs. Kaleidico blends web design, development, SEO, PPC, content marketing, and email marketing to generate leads for mortgage lenders, law firms, fintech, and other businesses looking to grow a consumer-direct online strategy."I’m the Founder/CEO of Kaleidico, a digital agency focused on lead generation. I regularly work on, write about and speak on designing lead generation systems and platforms that reliably deliver sales growth."  Bill RiceBill's areas of expertise include designing consumer direct experiences, audience development, and sales funnel creation for consumer direct lending, legal services, and occasionally emerging technology SaaS companies, and senior living.He brings 20+ years designing and building online consumer-direct banking and lending platforms and marketing strategies. This is a brief snapshot of this journey.Kaleidico v2 – In response to the financial crisis and mortgage meltdown that left all of the call center-based lenders bankrupt, they pivoted to designing and building lead generation web platforms for financial institutions, law firms, and a variety of other industries.Kaleidico v1 Began as icoSales the first mortgage lead management system. Competitor to Leads360 (now Velocify). This was the preferred CRM solution for IndyMac Bank, New Century, American Home Mortgage, and many other large mortgage call center operations.Quicken Loans – Built EquityOnline – another instant online decision, and ran National Home EquityDeepGreen Bank – Home Equity instant online decision and Quick Cash (sold to LightYear Capital). Collaborated with LendingTree to build their first electronic (XML) lead posting engine. Before that they faxed leads to lendersBefore his entrepreneurial days, he found his muse from going toe-to-toe with foreign intelligence services. This journey has many counterintuitive parallels to marketing.Kaleidico helps Fortune 500, financial services, SaaS, legal, publishers, and funded startups generate engaged, responsive audiences and subscribers. Featured practice areas: marketing strategy, lead generation, user acquisition, web and application development, content marketing, email marketing.Website: https://kaleidico.com/about/Linkedin: https://www.linkedin.com/in/billrice/Facebook: https://www.facebook.