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Today we're geeking out on email cohorts with new Head of Email and Customer Retention Jordan Gordan (JOGO).
We cover:

Why every funnel is a leaky funnel
Why your most recent purchases are your best purchasers
Why you need to cohort differently during Growth at Any Cost and Growth a reasonable costs stages of your business
Why Black Friday looks like a Pig in a Python
Who cohort analysis is like a demographics report
Why you NEED to blend your reactivation costs into the entire customer lifecycle


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