The CPG Guys, Sri & PVSB are joined in this episode by Kishor Gummaraju, Chief Customer Officer & Sari Somani, Omni Channel Strategy & Analytics Leader, of Tiger Analytics which develops bespoke solutions powered by data and technology for several Fortune 500 companies.This is a the first in a 2-episode partnership with Tiger Analytics.Visit https://www.tigeranalytics.com/omnichannel/ to know more about the Omnichannel offerings.Follow Kishor Gummaraju on LinkedIn at: https://www.linkedin.com/in/kishor-gummaraju/Follow Sari Somani on LinkedIn at: https://www.linkedin.com/in/saraswati-somani-1a16b336/ Follow Tiger Analytics online at: https://www.tigeranalytics.com/ Follow Tiger Analytics on LinkedIn at: https://www.linkedin.com/company/tiger-analytics/Kishor & Sari answer these questions:1) You have been at various other analytics & consulting houses - what attracted you here as a CCO? What unique capability do you see here that will allow rapid growth? Why don’t you start with informing our audience about the core values of the company and who Tiger analytics clients are and how you help them everyday?2) Omnichannel commerce is hot - what are Tiger’s offerings here and what type of outcomes are you driving?3) Maximizing ROI on all spends? Almost cliché. How do you go about doing that?4) What do you think is the role of search & content ?5) What are you seeing happen in the Last Mile fulfillment space? And why should a large Brand bother?6) Tiger seems to see AI as an anchor for intelligence. Explain this for our audience and if you’re a retailer - why do you care?7) What are thoughts on Personalization and Segmentation?7) Lot of great thoughts, but how about Activation. How do you ensure that?We are in a global supply chain crisis. What solutions or offerings do you have for CPG to manage through this?8) Kishor you have been part of large Digital Transformation (whatever that may mean). Can you demystify this term for us and What is your philosophy for scale  This is a cardinal question within any CPG organization, how do you help drive scale and adoption?Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comPlease follow the Network of Executive Women at http://newonline.org/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.