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Omnichannel Measurement & Diagnosis with NielsenIQ's Liz Buchanan & Harvey Ma

Omnichannel Measurement & Diagnosis with NielsenIQ's Liz Buchanan & Harvey Ma

FromThe CPG Guys


Omnichannel Measurement & Diagnosis with NielsenIQ's Liz Buchanan & Harvey Ma

FromThe CPG Guys

ratings:
Length:
31 minutes
Released:
Oct 2, 2021
Format:
Podcast episode

Description

The CPG Guys, Sri & PVSB, are joined in this episode by Liz Buchanan and Harvey Ma from NielsenIQ, the leader in providing the most complete, unbiased view of consumer behavior, globally.NielsenIQ has partnered with The CPG Guys to discuss their new omnichannel measurement solutions OmniShopper and OmniSales and how they help brands and retailers get a more complete picture of omnichannel retail. They also share with us the news that NielsenIQ has acquired 2 companies to help further enhance their omnichannel capabilities: Data Impact & Rakuten Intelligence.Follow Liz Buchanan on LinkedIn at: https://www.linkedin.com/in/liz-buchanan-35b2007/Follow Harvey Ma on LinkedIn at: https://www.linkedin.com/in/harveyma8/ Follow NielsenIQ online at: http://www.NielsenIQ.comFollow NielsenIQ on LinkedIn at: https://www.linkedin.com/company/nielseniqPlease provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comInstagram: http://instagram.com/pvsbondTwitter: http://twitter.com/cpgguysLinkedIn: http://www.linkedin.com/company/cpgpodcastMedia Kit: http://tinyurl.com/cpgguysmedia DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. The views expressed by the CPGGUYS, LLC do not represent the views of their employers or the entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 
Released:
Oct 2, 2021
Format:
Podcast episode

Titles in the series (100)

CPG eCommerce industry icon Sri Rajagopalan and consumer loyalty guru Peter V.S. Bond explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. http://cpgguys.com