Have you ever wondered what really drives consumption? What the motivations are — on a psychological level — that drive people to consume. Can psychology help explain this rapid increase in consumption that we've seen in recent years and help us understand why it's so difficult to shift towards more conscious consumption habits? And then on the flip side of that, how could we potentially use behavioral psychology to help us communicate about sustainable fashion in the most effective way possible?These are big questions that I am definitely not qualified to answer but our guest is! I'm talking with Shakaila Forbes-Bell, a published Fashion Psychologist, writer, consultant, and owner of FashionisPsychology.com, a platform dedicated to making academic research into Fashion Psychology more accessible.Shakaila is also going to explore:How representation in fashion and media influences behavior and beliefs,What the impact of virtue signaling or performative inclusion in fashion is,And why people might actually buy MORE when they perceive something to be sustainable, and more. FULL SHOW NOTES & TRANSCRIPThttps://www.consciouslifeandstyle.com/fashion-consumer-psychology/ WATCH THIS INTERVIEW ON YOUTUBE:https://www.youtube.com/channel/UCIKaxSd78Hqa8XA6cQf8tvg RELEVANT LINKS:6 Reasons Why You Really Buy Sustainable FashionThe White Coat Effect (Enclothed Cognition Explained)Shakaila on Why Black Models Need to Be More Represented in FashionHow This Founder Uses Fashion to Understand Consumer Behavior CONNECT WITH SHAKAILA & FASHION IS PSYCHOLOGYFashion is Psychology WebsiteInstagram: @fashionispsychology / @shakailaeliseTwitter: @fashionispsych / @shakailaeliseTikTok: @shakailaelise CONNECT WITH CONSCIOUS STYLE:Conscious Life & Style WebsiteInstagramPinterestConscious Edit Newsletter