27 min listen
How Might Health-System Incumbents Treat Patients More Like Consumers? With Ramon Soto, Northwell Health Senior Vice President, Chief Marketing and Co…
How Might Health-System Incumbents Treat Patients More Like Consumers? With Ramon Soto, Northwell Health Senior Vice President, Chief Marketing and Co…
ratings:
Length:
37 minutes
Released:
Feb 1, 2022
Format:
Podcast episode
Description
In this episode of The Big Question, Detria Williamson, IDEO CMO, asks Ramon Soto, Northwell Health Senior Vice President, Chief Marketing and Communications Office, and Timothy Peck, IDEO Executive Portfolio Director of Health… how might health-system incumbents treat patients more like consumers? And how might we use digital platforms to enhance visibility & choice in healthcare?
Ramon and Timothy discuss how design solutions and marketing have created a new design ecosystem for patients.
Ramon and Timothy discuss how design solutions and marketing have created a new design ecosystem for patients.
Released:
Feb 1, 2022
Format:
Podcast episode
Titles in the series (11)
What Happens If We Don't Ask Big Questions? With David Kelley, IDEO Co-founder & Stanford Professor: In the first episode of The Big Question, Detria Williamson is joined by David Kelley, IDEO co-founder, Stanford professor and design maverick. David shares how his perspective on the world shifted with the birth of his daughter, how his perception of “the designer” has changed since he started IDEO almost 30 years ago and what happens if we don’t ask Big Questions. by The Big Question: an IDEO Podcast