Steve Herz argues positive feedback can limit personal and professional growth, while constructive feedback can lead to self improvement. He frames these insights using three communication traits: authority, warmth, energy (AWE). According to Herz, individuals can leverage the AWE framework to more effectively communicate and connect. Steve Herz is a talent agent and career advisor, as well as the president and founding partner of IF Management, now a part of the Montag Group. He has represented and coached dozens of sports, media, and entertainment leaders over the course of nearly three decades. Steve’s ultimate goal is to use his motivational message and distinct skillset to aid others on their journey to greater heights.