MARGARET HEFFERNAN is a corporate advisor, humanist and sometimes organizational anarchist. An entrepreneur, Chief Executive and author she was born in Texas, raised in Holland and educated at Cambridge University. She worked in BBC Radio for five years where she wrote, directed, produced and commissioned dozens of documentaries and dramas. She's done fascinating work investigating corporate failure and success.  She has a keen eye for understanding how culture impacts behavior both good and bad. Her third book, Wilful Blindness  was a finalist for the Financial Times/Goldman Sachs Best Business Book award. In 2014, the Financial Times named it one of its "best business books of the decade.” Her next book A Bigger Prize  won the Transmission Prize. Her most recent book Beyond Measure : The Big Impact of Small Changes was published in 2015. Her TED talks have been seen by over 3 million people. She is a Trustee of the London Library and sits on the Council of the Royal Academy of Dramatic Art as well as one the boards of several private companies. Margaret blogs for the Huffington Post in the US and the UK and for Inc.com. and mentors senior and Chief Executives.