To stand out, to attract the attention of those who can raise your profile, to protect yourself during lean times, or to gain the interest of future employers, you must harness three critical communication traits that human beings respond to most: AWE: A―Authority. W―Warmth. E―Energy. When all else is equal―education, work ethic, intelligence, experience, ambition―the single biggest factor in winning business, promotions, friendships, or followers hinges on our ability to communicate and connect. Mastering AWE gives you an unparalleled advantage over the competition, no matter your field. Steve Herz, who has represented and coached dozens of sports, media, and entertainment leaders over the course of nearly three decades, delivers a step-by-step program that helps you understand and hone your AWE skills. Packed with inspiring success stories, grounded in the latest social psychology and scientific research, and featuring “insider” anecdotes from some of the most popular entrepreneurs and professionals in broadcasting, sports, and the corporate world―many personally coached by Herz. Bio: As the President and Founding Partner of IF Management, Steve Herz is one of the most influential voices in the broadcast space, as well as a respected business leader. In this episode of Trend Following Radio: Don’t Take Yes for an Answer Confidence and Strength Using Authority Changing Communication Behaviour Energy Definition Speaking and Listening