Shermain's coaching practice is really successful and he wants tips to take it to the next level. But I don't play the way he thinks I am going to play... Instead of offering strategies to scale his business, I ask him to look back at how he has created success until now. And then I propose that he doubles down on that. He's surprised – and elated – at the simplicity. And then I take him deeper still with a tool that calculates exactly how much money you are paid, per NO you receive! Love. Rich PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules