Coaching is about more than having a coaching business. For most of human history, it wasn’t called coaching, it was called leadership. Rich’s guest today, Shelley Paxton, has spent her entire career as a leader. Shelley is the former Chief Marketing Officer for Harley Davidson, one of the most iconic brands on the planet. Her book is going to be published in January by Simon and Schuster, a mainstream publisher. She is wondering how she can craft the funnel for her business. However, Rich doesn’t like the word funnel, especially for a rebel like Shelley. So, he helps her to create a rebellious program by putting a thousand-dollar cheeseburger on her menu. Don’t know what that means? Well, Rich is going to tell you all about it! If you are crafting out a business and want to know what to put out as opportunities for people to work with you then this is really fun!   In today’s episode: What it means to be Chief Soul Officer of your own life Creating a way for people to work with you even when your bucket is full Importance of blocking off time for yourself Separating from what society says you are supposed to do Having a thousand-dollar cheeseburger on your menu Why you shouldn’t be nervous about pricing when it is high Reminding yourself that people will pay for what they will pay for How limitation creates real value The difference in strength between present-day self vs. future self Recognizing your own zone of genius Distinguishing between work that will drain us and energize us   Links to resources: The Prosperous Coach For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary top performers, go to: https://richlitvin.com/