Transforming an industry also means transforming the way you do business, and digital economy companies like Ocado look very different to others.When Ocado started, the founders set out to change the way people shop for groceries. 20 years later they’re a world-leader which is growing at an accelerating rate.Written-off for years by naive cynics with antiquated mindsets, CEO Tim Steiner pursued his vision and has shown us how legitimate transformation can create a new future - not just for one company, but for an entire industry.