While transformation professionals expect the organisations they work with to be make a break from the past and innovatively take advantage of digital, many of these people haven't yet recognised that they need to do exactly the same themselves. It's like the out of shape fitness instructor or the marriage counselor who files for divorce, or the business development coach with no customers. In the way that company leaders need to first change their mindsets and adopt new ways of working, individual professionals also need to do the same when it comes to their search for new opportunities.