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MAP 076: Is it time we stop calling ourselves "real estate agents"?

MAP 076: Is it time we stop calling ourselves "real estate agents"?

FromMassive Agent Podcast


MAP 076: Is it time we stop calling ourselves "real estate agents"?

FromMassive Agent Podcast

ratings:
Length:
33 minutes
Released:
Jun 5, 2019
Format:
Podcast episode

Description

You may disagree with this but the way I see it, we’re doing ourselves a huge disservice by telling people that we are “real estate agents.” See here’s the thing; Realtors don’t have the best public perception. The average person questions whether or not they even need us. They’re irritated and annoyed by real estate agents because they’ve been harassed, spammed, and bothered by some of our overzealous, needy colleagues. Go ahead and Google “Why do Realtors…” and then read the auto-complete suggestions that Google fills in. As you’ll hear in this week’s show, these most commonly searched for terms do not bode well for us real estate agents. If the public doesn’t think highly of us, thinks we’re not even needed, and has an incomplete or inaccurate perception of what we do (or don’t do)… then why do we want to tell people that we’re just like the rest of them? When you run into an old high school friend, or meet someone new at the dog park, eventually you’ll get asked what you do for a living. When you say “Ohh, I’m a real estate agent”, the other person unconsciously lumps you in with all the annoying agents they’ve been spammed by recently, or with the 13 other Realtors in their immediate family. Not sure about you, but I don’t want to be lumped in with the rest of them!Instead, why aren’t we simply telling people that “I’m a real estate advisor”? See, the average person has no idea what that means. They have no idea what a real estate advisor does… but it sounds great! Who doesn’t want an advisor? If I’m being honest, I’ll take an advisor over a salesman any day. By announcing your profession as a "real estate advisor,” now YOU get to paint the picture of what you do for a living. After you hear the full context in this week’s episode, I think you’ll see the advantage in changing the way you introduce yourself to others. Or, maybe you’ll completely disagree with me and point out something I’m missing or not considering. If so, please let me know in a comment on any of our social media posts about this week’s show. At the very least, I hope this episode inspires some thought about how others see us based on the information you give them.As mentioned in the episode, we're offering a "Choose Your Discount" promo, the last promo until at least the end of summer for the Massive Agent Society. Reach out and tell us what kind of a discount you want, and if it's reasonable and we can do it, then we will!Recommended Links:[VIDEO] Why I Joined eXp RealtyThe #1 Real Estate Agent website that I personally use:Easy Agent Pro - Click Here to Get a Website w/ $0 Setup FeeAgentology - 50% Off Your First Month of Instant Lead Response: - Now for mortgage lenders!Screenflow - Software I Use for Editing Video & My Podcast Audio -Wise Agent CRM - 30 Day Free Trial AND My Personal Drip Campaigns:Massive Agent Society - Our "One Agent per Market" Lead Gen Program:Top Recommended Products & Services:Follow us on Instagram
Released:
Jun 5, 2019
Format:
Podcast episode

Titles in the series (100)

The Massive Agent Podcast for real estate agents and mortgage loan officers, hosted by Dustin Brohm, is a real estate marketing podcast. Realtors and Mortgage Lenders get actionable lead generation tips and strategies to bring in more leads and sell more homes. Real estate agents and loan officers will learn everything they need on Facebook Ads, Instagram Stories, Snapchat, Sphere of Influence (SOI), Zillow and Realtor.com leads, blogging, client appreciation ideas, podcasting, Alexa flash briefings, video marketing, 360º video, virtual open houses, Facebook Live, YouTube video, direct mail, personal branding, door knocking, hosting your own show, cold calling, and creating a media company that happens to sell real estate.This is a real estate marketing podcast, with the primary goal of helping you take YOUR real estate business and real estate marketing systems to the next level. Here you'll get equal parts ideas and real world execution. As a prominent personality in the real estate marketing space, Dustin Brohm is able to distill these ideas, tips, and strategies down so they can be grasped by real estate pros of all experience levels. As you'll hear Dustin say often, "if he can do it, YOU can do it!". Massive Agent is a real estate education brand created by Dustin Brohm to effectively help real estate professionals to see success in their businesses. Massive Agent offers Facebook Ads coaching, general coaching for Realtors, and coming soon, online courses on mastering Facebook Ads and other marketing strategies.Dustin Brohm is a Realtor in Salt Lake City, Utah and the Founder of Search Salt Lake, his own real estate media company brand and team. Dustin has spoken at Gary Vee's Agent 2021 event. He's an Inman speaker and contributor, a blogger, speaker, host of a local show called Salt Lake Insider, and a non-real estate media company by the same name, SaltLakeInsider.com. His work has been published on prominent real estate sites like the Zillow blog, HousingWire, RISMedia, HomeLight, Realtor.org, Inman, RESAAS, Adwerx, Zurple, and more. *Founding Member of the Industry Syndicate, Real Estate's Media Network