Today’s guest is musician, composer, recording engineer, and educator Yuri Lysoivanov. Yuri is currently a product expert and marketing development specialist at Shure Microphones. Prior to that he was an instructor and the Chair of the Recording Arts Department at Flashpoint Chicago as well as a staff composer for an advertising agency. Along with all of that he actively records, specializing in acoustic ensembles both in studio and on location. We have a great conversation about weighing the cost of higher education in the arts, classical ensemble recording techniques, microphone polar patterns, and what it’s like to work for Shure Microphones.
In this episode we'll dig in on...
Working for Shure
Starting out as a classically trained pianist
The importance of talking to the musicians about their music
Recording techniques for small ensemble recording
Working in the advertising world as an in house composer
The cost of higher education
Music licensing vs custom jingles
Being recruited to become an educator during the 2008 recession
Convolution vs Algorithmic reverbs
Microphone polar patterns and frequency response
Embracing being a video creator
The entrepreneurial nature of being a musician

Travis' Intro: The Death of Expertise?!?
Learn More About Yuri Lysoivanov...
Website: https://www.yurimusic.com/ (https://www.yurimusic.com/)
Instagram: https://www.instagram.com/yurimusic/ (https://www.instagram.com/yurimusic/)
LinkedIn: https://www.linkedin.com/in/yurichicago/ (https://www.linkedin.com/in/yurichicago/)
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Credits:
Guest: Yuri Lysoivanov
Host: Travis Ference
Editor: https://linktr.ee/djempirical (Stephen Boyd)
Theme Music: inter.ference