Face to face fundraising is still the most effective form of fundraising. Telling a story about how the funds are needed and how they will be used are important elements in the art of fundraising for associations, not to be left out in the age of social media. John H. Graham has been the President and CEO of ASAE since 2003, and he has been involved in associations for more than 40 years. He previously served as CEO of the American Diabetes Association (ADA) for 13 years and worked for a total of 24 years at ADA. ASAE is a membership organization of more than 21,000 association executives and industry partners representing 9,300 organizations. Its members manage leading trade associations, individual membership societies and voluntary organizations across the United States and in nearly 50 countries around the world.