Fan engagement is key to driving fans to stadiums and convincing them to spend billions annually on their favorite teams. But engaging virtual fans is an entirely different ballgame. What can sports organizations do to better engage fans—no matter where they watch?  Amy Choyne, CMO of the US Tennis Association, and Pete Giorgio, Deloitte’s US Sports practice leader, joined us at CES 2019 to discuss how sports teams and leagues can unlock value by better understanding end-to-end fan preferences.