Jose Jair Bonilla co-founder and CEO of Chiper, the leading B2B e-commerce platform for independent corner stores in Latin America.He co-founded and led software studio imaginamos in Colombia and served clients in 10+ countries, pioneering the implementation of digital transformation processes across the region and accumulating over 15 years of development experience in the process. He was a part of building Rappi from the ground up, but has been deeply ingrained in the LatAm startup ecosystem long before that.His latest challenge is solving problems for the retail industry with Chiper through their presence in Colombia, Mexico and Brazil. Chiper raised a $53 million Series B led by Tiger Global and Nosara Capital to grow their customer network to over 100.000 corner stores.On this episode, Jose covers:Opportunities for disruption in the retail industryThe digital transformation landscape in Latin AmericaAnd the key components of a good go-to-market strategyBuilding something new? Apply for the Latitud Fellowship at apply.latitud.comSet up an international corporate structure accepted by international investors with Latitud Go.