Manoela Mitchell went from investor to founder because she wanted to crack one of Brazil's most challenging markets: healthcare. She's now the co-founder and CEO of Pipo Saúde, a startup that currently has 100,000 lives under management.Pipo Saúde's growth is a lesson on focus and efficiency, ranging from sales and fundraising to culture and diversity. In this episode, Manoela and I talk about:- What she learned from going from investor to founder;- How to discover your ideal customer profile;- And how to fundraise and innovate in the most efficient way. My name's Brian Requarth and this is the Latitud Podcast. Vamos, LatAm!Building good sh*t in Latin America?Find out how to pen your startup the right wayRequest early access to the Meridian international business account Or simply sign up for our newsletter for more content on navigating the LatAm startup ecosystem.Follow us on Linkedin / Twitter / Instagram / Spotify.