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#30 - Establishing, regulating and scaling culture: Loreanne Garcia, Kavak

#30 - Establishing, regulating and scaling culture: Loreanne Garcia, Kavak

FromLatitud Podcast


#30 - Establishing, regulating and scaling culture: Loreanne Garcia, Kavak

FromLatitud Podcast

ratings:
Length:
37 minutes
Released:
May 13, 2021
Format:
Podcast episode

Description

For a long time, Loreanne Garcia and her brother, Carlos, had talked about building something together. Originally from Venezuela, they finally found the perfect opportunity in Mexico in 2016.That's when Lori, Carlos and their co-founder Roger started Kavak, an online platform for buying and selling secondhand cars. With a $4B valuation, Kavak became the first Mexican unicorn in 2020, right during the most unpredictable period most of us have experienced globally in our lifetime. Their fast response to the pandemic accelerated the company's growth, which is also operating in Argentina and expanding to Brazil.It was during her MBA at Stanford that Lori discovered she had a passion for people and culture and confirmed she wanted to be an entrepreneur. As Chief People Officer, she made sure they were very intentional about culture since day one and paid special attention to it as the business scaled to over 2,500 employees. Through this 5-year journey, Lori learned important lessons from taking the team to where they are, which she shares with us today.In this chat, find out:How Kavak measures and regulates its cultureHow they managed to create a mote from complexityAnd her advice on fundraising from the right investorsSet up an international corporate structure accepted by international investors with Latitud Go.
Released:
May 13, 2021
Format:
Podcast episode

Titles in the series (100)

Follow the biggest innovators and tech founders in Latin America as they cover valuable insights and inspire entrepreneurs facing challenges in scaling their business and raising capital. Presented by Brian Requarth, co-founder at Latitud.