Courses are everywhere - everyone’s talking about them, offering them and telling entrepreneurs to create them. I get it, the natural progression of knowledge and growth is making a course about it. But before we even think of creating a course, certain things have to be in place because great content isn’t enough, even if it’s put together beautifully. So what needs to happen before we create a course? Why is messaging so important? In this episode, I’m talking about how to get a course to work for you at the right stage in your business.   No matter how good your course is, if your messaging isn’t right all the course has to stand on is what it teaches, and that’s not enough. -Dana Malstaff    3 Things You’ll Learn in This Episode What gets a course to succeedWhy do some courses struggle even though they have awesome content? Why our messaging has to be dialed inAs awesome as we are at what we do, there are other people in our space. How do we make sure we’re putting our beacon out to the right people? Why we shouldn’t rush creating a courseHow do we know we’re making a course too fast and creating a recipe for sales PTSD?