Continuing last week's episode about the problem with using motivation as a marketing tool, our host, Gage Mitchell, joins us to dive into the things a brand should focus on if they want to build a new behavior on consumers.Find the Key Points of the Episode on our website: https://www.evolvecpg.com/the-show/make-it-easy-gage-mitchell-modern-speciesFind more about Modern Species: https://modernspecies.com/Join our FREE community for CPG leaders: https://community.evolvecpg.com/Follow us on LinkedIn: https://www.linkedin.com/company/evolve-cpg/As an ever-evolving show, we also love feedback. Send us your thoughts or ideas for who we should talk to next to evolve@modernspecies.com