Can puzzles be an effective marketing strategy? This CEO thinks so. Today’s case study takes us behind the scenes of a creative partnership between country music star Kacey Musgraves and a startup jigsaw puzzle company that led to a 97X increase in social reach for the brand. Here to share how she uses puzzles as a marketing platform for audience expansion is Kaylin Marcotte, founder and CEO of Jiggy, a modern, elevated jigsaw puzzle brand that supports emerging female artists around the world. Jiggy has been featured on Shark Tank, Oprah’s Favorite Things and won over many celebrity fans. You’ll walk away with new ideas for how you can expand your customer base by reaching new audiences in the most unexpected places. Thank you to our sponsor:Partnerhero: to waive set up fees, go to http://partnerhero.com/ctc and mention “Cubicle To CEO” during onboarding!Connect with Kaylin:https://jiggypuzzles.com/Instagram @jiggypuzzles Facebook: https://www.facebook.com/jiggypuzzlesTikTok: https://www.tiktok.com/@jiggypuzzlesIf you enjoyed today’s episode, please:Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you.Leave a positive review or rating on Apple Podcasts or SpotifySubscribe for new episodes every Monday.Want to hear all the ins and outs of what is happening in our business? Check out all our previous quarterly income reports at https://ellenyin.com/incomereport !AppSumo is every bootstrapped business owner’s best friend, offering exclusive lifetime deals for software, courses, templates, and more at STEEP discounts. Go to appsumo.com/collections/ceo to view my curated collection of the best tools to help your business thrive! Learn more about Comcast RISE: https://ellenyin.com/comcastrise