8 min listen
How A Sales Manager at LinkedIn Builds a Buyer-first Selling Strategy
FromSkill Up
ratings:
Length:
13 minutes
Released:
Jan 26, 2021
Format:
Podcast episode
Description
Very few (3%) buyers find salespeople “trustworthy.” Kwesi Graves, Sales Manager at LinkedIn, wants to change the perception of people in his profession. To do that, he champions a methodology called “buyer-first selling” for his team of reps. He prioritizes quality over quantity in his team’s outreach strategy. He also emphasizes the importance of figuring out the buyer’s context, encourages his team to spend more time researching than reaching out.
Check out the 2021 Sales Enablement Report to learn more.
Check out the 2021 Sales Enablement Report to learn more.
Released:
Jan 26, 2021
Format:
Podcast episode
Titles in the series (44)
How to Develop a Sales Enablement Strategy: What’s actually involved in making a sales enablement strategy? We break out the three key elements -- a clear goal, a target buyer, and a content strategy -- to help get you on your way to implementing a successful sales enablement strategy at your... by Skill Up