Marcus Sheridan was burnt out. Each day, he was waking up early, driving two to three hours, sitting at a sales appointment for two to three hours, and driving home for two to three more hours. He didn't get to see his wife. He didn't get to see my kids.

What was eating away at his time? Not getting to work with more qualified buyers. So to solve that, Marcus redefined his content strategy and starting selling at an 80 percent close rate.