Fake influencers. Weird marketing companies. Fake Instagram backdrops. Multi-level-marketing TikTok companies. Nothing online feels real anymore but also feels more important than ever. It wasn't always like this! But now everyone acts like it's normal. Why? When did this change? And does it matter? Also, Luke and Ryan have an extremely long conversation about whether or not Europeans know what ice cubes are. This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.thecontentmines.com/subscribe