This week TikTok is full of videos of Gen Z guys dressing up in suits to watch Minions: The Rise of Gru. The trend is called #Gentleminions. Is it irony? Is it nostalgia? Is it boredom? Why does Gen Z love doing stuff like this so much? And how does it connect to the Binley Mega Chippy and the Summer of Morbius? As you can see, we have a lot of questions. Press play and find out if we end up with any answers! This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.thecontentmines.com/subscribe