Welcome to the What's Next! Podcast with Tiffani Bova.     Ranjay Gulati is the Paul R. Lawrence MBA Class of 1942 Professor and the former Unit Head of the Organizational Behavior Unit at Harvard Business School. Until recently, he chaired the Advanced Management Program, the flagship senior leader executive program, at the school. Professor Gulati studies how “resilient” organizations—those that prosper both in good times and bad—drive growth and profitability. His work bridges strategy (establishing clear strategic pillars for growth), organizational design (reimagining purposeful and collaborative organizational systems), and leadership (fostering inspired, courageous and caring execution). He is the author of a number of books, with the most recent release of “Deep Purpose: The Heart and Soul of High-Performance Companies” in 2022.      THIS EPISODE IS PERFECT FOR… people who want to rediscover their own purpose on a deeper level and support others as they find their own sense of purpose.     TODAY’S MAIN MESSAGE… purpose is a multi-layered concept that spans many different parts of one’s life, both personally and professionally. Purpose can provide you the motivation to achieve something beyond the present state of being, guide you in the direction of the goals you truly want to accomplish in life, inspire others to follow in your footsteps, and create connections within communities that align with your goals and share your vision for the future.    WHAT  I  LOVE  MOST… Ranjay is very clear about the need for corporations to understand “purpose.” Defining a strong sense of purpose is good business because if you aren’t thinking for the long term, you won’t be in business.      Running time: 30:46  Subscribe on iTunes    Find Tiffani on Social:  Facebook  Twitter LinkedIn    Find Ranjay online:  Official Website  Twitter  LinkedIn    Ranjay’s Book:  Deep Purpose