Welcome to the What's Next! podcast with Tiffani Bova.  This week I am thrilled to bring you this episode of the What’s Next! Podcast with Ben Bensaou. Ben is a Professor of Technology Management and Professor of Asian Business and Comparative Management at INSEAD, Fontainebleau, France. He served as the former Dean of Executive Education at INSEAD, was a Visiting Associate Professor at the Harvard Business School, a Senior Fellow at the Wharton School of Management, and a Visiting Scholar at the Haas School of Business at UC Berkeley. He received his PhD in Management from MIT’s Sloan School of Management and his MA in Management Science from Hitotsubashi University in Tokyo, Japan. He also holds his Diplôme d’Ingénieur (MSc) in Civil Engineering and DEA in Mechanical Engineering from the Ecole Nationale des TPE, Lyon and the Institut National Polytechnique de Grenoble, Grandes Ecoles in France. His new book, Built to Innovate is a must read and I am excited to bring you this episode of the What’s Next! Podcast with Ben M. Bensaou!     THIS EPISODE IS PERFECT FOR… those looking to create more value for both the customer and the business.    TODAY’S MAIN MESSAGE… You need to be an active participant in your company’s innovation efforts. Moreover, anyone can innovate, at any and every level of an organization, and that is why culture is so important. So where do you begin to build this culture? Ben has some thoughts for you.     WHAT  I  LOVE  MOST… everyone plays a part. Innovating is collaborative and active and everyone has a part to play if they are willing.    Running time: 26:32     Subscribe on iTunes     Find Tiffani on social:  Facebook  Twitter  LinkedIn     Find Ben online:  LinkedIn  Twitter  Built to Innovate Book