Welcome to the What's Next! Podcast with Tiffani Bova for this What’s Next! Reload.  This week I am bringing back an episode with my wonderful friend Seth Godin on the human side of business. Seth is the author of over 18 books that have been bestsellers around the world and been translated into more than 35 languages. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership, and–most of all–changing everything. You might be familiar with his books Linchpin, Tribes, The Dip, and, my favorite, Purple Cow. In addition to his writing and speaking Seth founded both Yoyodyne and Squidoo. His blog, which you can find him by typing Seth into Google, is one of the most popular in the world and he was recently inducted into the Direct Marketing Hall of Fame–one of three chosen for this honor in 2013.    THIS EPISODE IS PERFECT FOR… humans is sales and marketing.    TODAY’S MAIN MESSAGE… Seth loves to talk about making something happen. He is a huge fan of doing the right thing in business. The “right thing” means not caring about stock options or your career and still caring about what you’re making.  He promotes focusing on service to deliver consistently and maintains that great marketers should spread ideas, not make sales.  Your job as the marketer is not to sell what the factory makes, but to serve the people the company seeks to serve. This is the human side of business.       WHAT  I  LOVE  MOST… Seth’s advice for the new marketer and what to do if you feel trapped and/or like you aren’t doing good work.    Running time: 34:48     Subscribe on iTunes     Find Tiffani on social:  Facebook  Twitter  LinkedIn     Find Seth on social:  Twitter  Instagram  LinkedIn