Welcome to the What's Next! podcast with Tiffani Bova.   This week I have the absolute pleasure of speaking with Adam Zeitsiff. Adam is the President  & CEO of Gold’s Gym - one of the world’s most recognizable and iconic brands, Gold’s Gym serves over 3 million people daily with more than 700 locations across 23 different countries on 6 continents. Having previously served as the company’s CIO and SVP of Brand Innovation from 2016-2018, Adam was enticed back to lead the evolution and global resurgence of Gold’s Gym in early 2019.  Adam spearheads brand innovation offerings, including AMP by Gold’s Gym, the company’s new digital fitness app, and a variety of new and innovative fitness concepts being developed for launch in 2020. I am thrilled to be speaking with Adam Zeitsiff on the What’s Next! Podcast.    THIS EPISODE IS PERFECT FOR… anyone looking to build engagement, innovate with purpose, and/or who loves Gold’s Gym and maybe needed that nudge on their New Year’s resolution!   TODAY’S MAIN MESSAGE… It’s all about innovating and looking forward while still staying true to your mission and your identity. Gold’s seeks to extend its brand and keep users and clients engaged. But, how do you keep clients and users engaged, Adam breaks it down and discusses choice, personalization, and community.   WHAT  I  LOVE  MOST… It’s so exciting to talk to someone who is the keeper of such an iconic brand and moreover, this chat is all about helping you get strong both personally and professionally!     Running time: 29:39     Subscribe on iTunes     Find Tiffani on social:   Facebook   Twitter   LinkedIn   Instagram      Find Adam on social:   Twitter   Instagram  LinkedIn