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TikTok: Super App or Supernova?

TikTok: Super App or Supernova?

FromCold Call


TikTok: Super App or Supernova?

FromCold Call

ratings:
Length:
28 minutes
Released:
Nov 30, 2021
Format:
Podcast episode

Description

TikTok’s parent company, ByteDance, was launched in 2012 around the simple idea of helping users entertain themselves on their smartphones while on the Beijing Subway. By May 2020, TikTok operated in 155 countries and had roughly one billion monthly active users, placing it in the top ranks of digital platforms globally. But the app had drawn the attention of competitors, regulators, and politicians -- especially in the U.S., where commercial success was critical to its long-term enterprise value. Would TikTok become the first “Super App” with a global footprint, or did it run the risk of becoming a supernova that shone brightly only for a passing moment?
Released:
Nov 30, 2021
Format:
Podcast episode

Titles in the series (100)

Cold Call distills Harvard Business School's legendary case studies into podcast form. Hosted by Brian Kenny, the podcast airs every two weeks and features Harvard Business School faculty discussing cases they've written and the lessons they impart.