15 min listen
Innovating in the Feminine Care Market
FromCold Call
ratings:
Length:
27 minutes
Released:
Nov 2, 2021
Format:
Podcast episode
Description
Founded in 2014, Thinx, Inc. makes absorbent underwear that can be worn during menstruation. But the feminine care market had seen virtually no innovation in half a century because of the taboo against discussing the topic of menstruation. As a result, the startup was competing against large incumbents like Procter & Gamble and Johnson & Johnson. Can CEO Maria Molland lead a marketing strategy that confronts those taboos in order to bring innovation to the feminine care market?
Released:
Nov 2, 2021
Format:
Podcast episode
Titles in the series (100)
Innovation Under Constraint: Constructing a Turnaround at Lego by Cold Call