In this episode Bethan Ryder WGSN's Executive Editorial Director is joined by Director of Food and Drink Jen Creevy, Head of Food and Drink Claire Lancaster and WGSN Insight Strategist Brielle Saggese to discuss drinks trends across the demographics from Boomers to Gen Z. 
The conversation began by reminiscing about their favourite cocktails of the 80s and 90s and how the general mood of nostalgia that was sparked by the pandemic has trickled into the drinks market.