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10. Serving the Recessionary Consumer

10. Serving the Recessionary Consumer

FromCreate Tomorrow, The WGSN Podcast


10. Serving the Recessionary Consumer

FromCreate Tomorrow, The WGSN Podcast

ratings:
Length:
33 minutes
Released:
Sep 23, 2020
Format:
Podcast episode

Description

The global shutdowns earlier this year and continued restrictions on movement have plunged much of the world into recession.

As we operate through a difficult landscape for businesses, consumer behaviour is changing rapidly. Even for those that remain financially stable, the broader economic environment is making people feel more concerned about their financial circumstances.

In this episode we explore what this will mean for brands and businesses moving through this period.
Released:
Sep 23, 2020
Format:
Podcast episode

Titles in the series (100)

WGSN is the world's leading consumer trend forecaster. In this podcast we discuss the changing world and how industries will need to adapt. Each episode focuses on a single market, topic or trend as we unpack what businesses and individuals need to do to navigate the fast-changing world around us. Our expert trend forecasting combined with data science help you understand consumer behaviour and lifestyles, create products with confidence and trade at the right time. WGSN is an Ascential company.