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29. The Pandemic Pet Boom – Giving Brands Paws For Thought

29. The Pandemic Pet Boom – Giving Brands Paws For Thought

FromCreate Tomorrow, The WGSN Podcast


29. The Pandemic Pet Boom – Giving Brands Paws For Thought

FromCreate Tomorrow, The WGSN Podcast

ratings:
Length:
37 minutes
Released:
Jul 1, 2021
Format:
Podcast episode

Description

This episode explores how the COVID-19 pandemic has created a pet boom, with humankind across the globe seeking solace affection and touch from furry friends. In the US, 69% of consumers own an animal and 37% have adopted one in the last six months according the Bank of America. The Washington Post reported that by mid-July shelters, non-profit rescues, private breeders and pet stores all reported more consumer demand than there were dogs and puppies to fill it.
Released:
Jul 1, 2021
Format:
Podcast episode

Titles in the series (100)

WGSN is the world's leading consumer trend forecaster. In this podcast we discuss the changing world and how industries will need to adapt. Each episode focuses on a single market, topic or trend as we unpack what businesses and individuals need to do to navigate the fast-changing world around us. Our expert trend forecasting combined with data science help you understand consumer behaviour and lifestyles, create products with confidence and trade at the right time. WGSN is an Ascential company.