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43. The Rise of Gorpcore & the Social Sports Boom

43. The Rise of Gorpcore & the Social Sports Boom

FromCreate Tomorrow, The WGSN Podcast


43. The Rise of Gorpcore & the Social Sports Boom

FromCreate Tomorrow, The WGSN Podcast

ratings:
Length:
38 minutes
Released:
Jan 25, 2022
Format:
Podcast episode

Description

This week we throw the spotlight on outdoor lifestyles. A topic we've been closely tracking at WGSN as the pandemic has shifted consumer behaviour, with many people embracing nature and activities in the fresh air. Alongside hiking and wellness trends such as forest bathing we're witnessing an increase in what you might call 'social sports', from surfing to skateboarding and currently in the northern hemisphere a winter sports boom and with it the rise of an associated aesthetic: Gorpcore. So grab your activewear and lets take this week's episode outside.
Links:

YT - Arc'teryx
Arc'teryx TikTok #1
Arc'teryx TikTok #2
Arc'teryx TikTok #3
Released:
Jan 25, 2022
Format:
Podcast episode

Titles in the series (100)

WGSN is the world's leading consumer trend forecaster. In this podcast we discuss the changing world and how industries will need to adapt. Each episode focuses on a single market, topic or trend as we unpack what businesses and individuals need to do to navigate the fast-changing world around us. Our expert trend forecasting combined with data science help you understand consumer behaviour and lifestyles, create products with confidence and trade at the right time. WGSN is an Ascential company.