How should you market yourself and build your “Personal Brand”?
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Hazel Alverado, marketing guru, joins us on the show this week to talk about Personal Branding and Social Media for Bartenders.  Hazel has been helping out, working behind the scenes at Bartender Journey for awhile now. She’s coming out - getting behind the mic -- to talk about how to build up your Personal Brand and Social Media Presence!
We have an online event is coming up Tuesday Dec 13 at 3pm NY time!  BarCraft Live!
One of our listeners - Stefan Giesburt from Germany contacted us. He is a Bartender and also does a German Language cocktail podcast. Stefan likes to do cocktail tasting menus for his guests at his bar and for friends, so we came up with this idea to do an online live event.  We’ll provide you with the menu and recipes.  We will also send you a link so that you can join the live video stream.  And we hope you will make the cocktails along with us!
Go to our Events page to get more info and sign up! Even if you can’t commit to joining us online on December, feel free to request the menu and recipes. You’ll be able to play back the podcast and join us later (on demand)!
One of our Brand Partners for BarCraft Live is Catocin Creek.  They sent over some of their Roundstone Rye for us to use during the event and let’s put it to use for our Cocktail of the Week!
Its the Scofflaw Cocktail – From Gary Regan’s great book The Joy of Mixology
The word Scofflaw apparently comes from a contest that was run in 1923 by a rich Prohibitionist, who offered $200 (which was a lot of money back then!) to whoever could come up with the best word to describe “a lawless drinker of illegally made or illegally obtained liquor”.
2 oz Catoctin Creek Roundstone Rye
1 oz Dry Vermouth
½ fresh lemon juice
½ oz grenadine (make your own!)
2 dashes Regan’s Orange Bitters #6
Shake with ice. Double Strain into a chilled Couple Glass. Express oils from a Lemon Twist into Cocktail. Discard Twist.
Our Book of the Week: How to Win Friends and Influence People.  Seeing things from the other person’s point of view / how to change peoplel without causing offense or arousing resentment / making the other person feel like the idea was his or hers.