Born into the Internet era and raised on social media there's no denying Gen-Z will have a pivotal impact on the retail industry. In collaboration with the National Online Retailers Association, in this episode of Bringing Business To Retail, I'm joined by Kim Zorn the Global Performance Director at youth fashion label Princess Polly where we Decode Gen-Z. With a background in marketing and digital media in the UK, US, Asia, and Australia Kim oversees over 20 organic and paid media channels for Princess Polly and has been tasked with optimising and scaling existing channels whilst working on global expansion.