In this episode we're joined by Tendayi Viki, Associate Partner at Strategyzer. In addition to his work at Strategyzer, Tendyai has authored two books on innovation, 'The Corporate Startup' and 'Pirates in the Navy'.Tendayi also co-designed the 'Pearson's Product Lifecycle', an innovation framework that won the Best Innovation Program 2015 at the Corporate Entrepreneur Awards in New York.In this episode, we discuss:How far in advance is 'the future'?The difference between creativity and innovationThe importance of structure in creative processesWhat are 'Pirates in the Navy'?What is innovation philosophy?The difference in cultivating innovation in start-ups vs large corporationsShould everyone in a company be responsible for innovation? Referenced on this episode:[Book] The Corporate Startup by Tendayi Viki: https://amzn.to/3unOQJH[Book] The Lean Product Lifecycle by Tendayi Viki: https://amzn.to/3NmHNcL[Audiobook] Pirates in the Navy by Tendayi Viki: https://amzn.to/3tE0NvM CONNECT WITH TENDAYI/STRATEGYZER:https://www.strategyzer.com/https://tendayiviki.com/ CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com See acast.com/privacy for privacy and opt-out information.