When Cheryl Foland was working too hard and running too fast, living up to the Manhattan overachiever standard, she happened to mention to her colleagues in beauty marketing that she thought the company should focus on developing business on the West Coast. “Good idea,” they said, “You go.” So she did, reluctantly becoming bi-coastal for a while, having a crash-and-burn moment, then bouncing back to embrace the laid back California lifestyle fulltime. It not only saved her, it planted the seed for lilah b., her beauty line that’s all about paring down, using less and creating simpler beauty routines around multitasking products. Hers is an inspiring story of resilience and reinvention, California style. Plan to listen. #wherebrainsmeetbeauty@wherebrainsmeetbeautypodcastwherebrainsmeetbeauty.com