Adam, Joanna, and Zach discuss their own experiences with shots and why shot culture remains popular even if it also can be problematic at times. Then, Adam speaks with Jägermeister director of innovation Jack Carson about how the brand was in many ways built around the shot. Finally, the team tastes Jägermeister and discusses why it remains appealing. Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, Stitcher, or wherever you get your podcasts, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and be well. See acast.com/privacy for privacy and opt-out information.