Adam, Zach, and Joanna discuss the rising trend of celebrity alcohol brands: why they've become so prevalent, how they reach consumers, and whether they're truly changing the beverage alcohol landscape. Then Adam speaks with Brett Berish, CEO of Sovereign Brands and the creator of brands with celebrities like Jay-Z and Rick Ross. Finally, the team tastes a celebrity wine, Snoop Dogg's 19 Crimes "Cali Red." Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, Stitcher, or wherever you get your podcasts, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and be well. See acast.com/privacy for privacy and opt-out information.