"How do we get people to absolutely want to buy?"  At minute 2:10 Stacy talks about return on investment. Stacy explains how providing testimonials and case studies are essential to building credibility and prove that there will be a positive return on their investment. She discusses how return on investment does not necessarily mean a monetary value, but can include the tools and learning experiences. "What is going to be their return on investment?" At 7:00 Stacy explains how return on investment can vary for different people and programs. She discusses how clear you have to be on what the return of investment will be for your specific clients. "The structure of your offer..." At minute 8:55 Stacy talks about the 5 key areas of the structure of your offer.  She discusses: what you're selling, how much it will cost, what's in it for you, why you should be trusted and why now. She goes in depth with the 5 key areas and provides examples.   "Whatever you're selling needs to be believable." At minute 14:40 Stacy talks about making your offer and results believable. She explains how no matter the scale of the results they have to be realistic and not exaggerated.   New challenge coming up next week - October 30th -- 5 Days To Your Irresistible Offer. We'll dive deep into creating your offer, pricing your offer, solidifying your offer, delivering your offer and selling your offer. Reserve your spot today by going to bit.ly/herofferchallenge Join our Facebook community, She's Building Her Empire to engage with tons of like-minded female entrepreneurs!