Brooke Tully joins me on the podcast to discuss why Conservation Marketing is so important for Marine Conservation to be successful. I was originally joined by Brooke on the podcast to discuss Conservation Marketing in general; however, this time we begin to discuss the implications of how to do conservation by targeting individual markets.  This interview is Part 1 of 2. I wanted to divide up the interview due to length without throwing away any of the value of Brooke's words. Part 2 will be published tomorrow where we discuss the workshop she facilitated for a variety of types pf professionals that want to do conservation and target specific audiences. How do you think we should target audiences? Let me know in the Facebook Group. Enjoy the Podcast!!! Sponsor: I've teamed up with the Grove Collective to give you a chance to change the way you use cleaning products in your home that will benefit the Ocean. Click here for your free gift after purchase!